Director Kevin Clarence, his late father, Brian, and late businessman Charles Kawalsky, recognised the tremendous growth opportunities in the business tourism industry, and the need for a one-stop facility for the booming SA business sector. As shareholders, the three responded to the need by opening the hotel in Boksburg; situated just 10km from OR Tambo International Airport.
Kevin’s father (the late Brian Clarence) lived by the motto: “Look after your staff and they will look after you”. This approach is continually propagated by Kevin amongst his staff, along with vision and ability to listen and adapt to a changing economy and new market needs.
The brands Silverbirch @ Birchwood and Valustay @ Birchwood are 2 fresh brands in the Birchwood stable that embody this approach and are proving popular. Silverbirch considers the needs of the discerning and modern business traveller, needing a peaceful, upmarket stay with excellent business facilities and personal service, while Valustay @ Birchwood offers unsurpassed value for travellers and groups on a tighter budget.
Our 665 rooms in Birchwood, Silverbirch and ValuStay collectively, mean we can accommodate the largest of conference groups. Adding to your experience is our selection of restaurants, evening entertainment and recreational facilities, including a gym, spa, splash pool and squash courts.
The entire Birchwood property has been designed to give guests all they could possibly require in one place creating one of the most convenient locations in South Africa for local and international business.