TED talks are famous the world over for curating the ideas of the world’s brightest thinkers and doers into simple speeches accessible to the public. The TED blog recently revealed some of its most powerful and most watched speeches of all time, and one of these was delivered by Nilofer Merchant.
Merchant has been specializing in growing business for 20 years for companies such as Apple, Logitech, Symantec, HP, and Yahoo. She also authored the book "11 Rules for Creating Value in the #SocialEra", which was chosen by Fast Company as one of the Best Business Books of 2012.
In a 2013 TED speech, she offered advice that could radically affect the way people hold meetings in hotel conference venues. The speech suggests that we move away from the traditional conference setup of an audience and presenter, to one where we all sit less and do more. She warns, “What you're doing, right now…is killing you…Nowadays people are sitting 9.3 hours a day, which is more than we're sleeping. Sitting is so incredibly prevalent, we don't even question how much we're doing it…Of course there's health consequences to this... Things like breast cancer and colon cancer are directly tied to our lack of physical [activity], Ten percent in fact, on both of those. Six percent for heart disease, seven percent for type 2 diabetes... Now, any of those stats should convince each of us to get off our duff more, but if you're anything like me, it won't.”
Merchant goes on to explain that what did get her moving was social interaction, and being invited to a meeting that took place outdoors during a walk. She found it so beneficial that she now schedules almost all her meetings on walks, and she says that it’s changed her life.
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